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10 Ways To Better Ads
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever
slogans or amusing prose? Is it workmanship to be judged for an award
or recognition?
It’s none of the above.
Advertising is salesmanship multiplied, nothing more! And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
Details of "10 Ways To Better Ads" eBook:
Focus on Them, Not You.
Emphasize Benefits, Not Features.
Push Their Emotional Hot Buttons.
Incorporating Proof and Believability.
The Unique Selling Proposition (USP).
The Headline.
The More You Tell, The More You Sell.
Write To Be Scanned.
The Structure of AIDAS.
Use Takeaway Selling to Increase the Urgency.
Price only £1.75